Data and Audiences – Workshop 2 – Scheme Members

For Scheme Members, led by Annabel Jackson.

Rural Touring Scheme Members have focused their attention and energy on audience surveys required for reporting to ACE. As the analysis for RTDI shows over the last 8 years, the key indicators have been relatively consistent which means the value of the process has been subject to diminishing returns. 

Annabel Jackson is hosting a series of online training sessions and a conference presentation specifically for Rural Touring Schemes.

These aim to:

• Reenergise RT Schemes and excite them about evaluation
• Refocus evaluation on questions of interest to, and practical value to RT Schemes
• Explore a neglected subject, that of why people do not attend rural touring shows
• Supporting exchange of learning between RT Schemes

Workshop 2) To reflect on what schemes want to know, how these can be translated into questions for interviewing and how to enrich the interviewing process.