Want to bring your performance to new audiences in inspiring locations?

The Rural Touring Guide is your essential introduction to touring live performance in rural and community settings across the UK.

For the first time in almost two decades this free guide has been revamped, refreshed and re-energised. Commissioned by NRTF and created by Creative Arts East, it was published in August 2025.

It is packed with expert advice, insider knowledge, and practical steps to help artists, companies, and promoters bring high-quality creative work into village halls, libraries, pubs, schools, and more.

Whether you’re an experienced performer or just getting started, rural touring offers:

• Direct audience connection in welcoming community spaces
• Guaranteed fees with no box office risk
• Changing lives by reaching audiences with limited access to the arts

• The Basics – What rural touring is, who’s involved, and how it works
• Getting Started – Choosing the right show, preparing your materials, applying to schemes
• Bookings & Events – Marketing, contracts, and what to expect before, during, and after the show
• Important Considerations – Accessibility, sustainability, new technology and international touring
• Further Reading – Resources and networks to support your next steps

Whether you’re an artist looking to build relationships with new audiences or a promoter aiming to bring brilliant work to your community, this guide will empower you with knowledge and confidence.